Semalt: Why Fresh Content Is Important For Your Website and SEO
In fact, search engines have a tremendous influence on how websites should be constructed. Most search engines are putting emphasis on the quality of the content and updates periodicity. Thus, to remain relevant, you should update your content frequently. Julia Vashneva, Customer Success Manager of Semalt Digital Services, explains why fresh content is the key factor that causes your website's success.
1. Frequent Crawling by Search Engines
If your website is regularly updated with new articles and webpages, then search engine crawlers will visit that site frequently. It means that indexation of your site will go faster. When search engines visit your site regularly, you can achieve higher rankings if your content is valuable. Whenever you add new content to your website, search engines take note of that and rearrange the ranking of your site. So, update your website regularly to increase the chances of getting a higher ranking.
2. Increase Website's Authority Potential
The key strategy for increasing the authority of your website is creating more content. Publish more valuable, up-to-date content, and you will certainly give your site a greater authority potential. If you do a review of authority sites in your niche, you will realize that they have thousands of pages that are indexed by Google. If you are determined to join their league, then you must publish more relevant content. If you are consistent in writing more content on a particular topic, you will earn trust from people and search engines. The authority score of your site will increase as you get trusted more and more. Build your reputation by being active on social media platforms and forums.
3. More Content Means More Keywords
When you create new content regularly, your site will have many keywords. By creating keyword focused articles, you will have the opportunity of targeting more visitors. Search engines will also recognize your site and send you more visitors. Even though Google does not base much weight on the number of keywords on your website, it is still important to position keywords in and around your article. Keywords are used by search engines to index your site based on subject matter. Remember not to stuff your article with keywords as this will attract penalties form search engines.
4. Keep Your Readers Informed
Regular updates will keep your subscribers and visitors up-to-date with the events and changes in your industry. Fresh content has the power to convert new visitors into customers. By publishing new information frequently, you will keep your audience engaged. This will earn you long term loyalty from customers, and thus your site will grow in popularity and ranking. Provide your visitors with convincing information about your products and services. Tell your visitors about the benefits of your products and why they need them. When you provide enough information to potential customers, you help them to make the right choice, and most likely they will buy your products.